Thomas Cook, the World’s first travel company, appointed Red Bridge in December 2016. The task –  to  establish market prominence as befits the world’s leading travel group. Using a mix of traditional, and digital and social media strategies, Red Bridge has designed and is deploying an education focused programme to educate business and leisure travellers about the company’s offering. Compelling content with carefully tailored messages has been created around the company’s three key pillars: destinations, properties and highly specialised tourism programmes.

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