To echo the global 2016 Festival Campaign and kick start the Festival season in China, we wove social media platforms and fashion influencers together for a comprehensive campaign to further drive social follower acquisition and traffic to e-commerce.

The 11-day F21xMusic Campaign spanned through the much buzzed local music scene – Shanghai Strawberry Music Festival posts hit a whopping 1.4 million viewership and over 14k engagement on the brand’s official Weibo and WeChat.

© 2018 We Red Bridge.