As the lead communications agency for WeWork, the world’s largest provider of shared work spaces, in Mainland China, WE Red Bridge took an active stance to build a vibrant and diverse community, by bringing to life members’ stories on social media.
Founded on WeWork’s ethos to “create a place where people work to make a life, not just a living”, we explored how social media campaigns and specially curated content could drive positive WOM among the wider community. We made sure of course the content was shareable because, after all, we’re speaking to a community of entrepreneurs and next-gen professionals.
We also utilized WeWork’s owned WeChat channel as a key avenue to drive appointment bookings. Within six months of the brand launch in China, the flagship space in Shanghai has almost been sold out.