Red Bridge was recently tasked with introducing the Mercedes-Benz Fashion Week Australia, held this year in Syndey, to Chinese fashion lovers.

The goal was to set up social media outlets in China to increase MBFA brand awareness, establish MBFWA in Sydney as the global destination for a Resort Collection, extend reach for Australian Fashion Designers and finally drive ticket sales.

Red Bridge formulated & executed a social content strategy with an effective KOL and amplification plan.  As a result, through a 6 weeks campaign, we successfully gained over 2.1 million impressions and 7,000 engagements across Weibo & WeChat platforms.


© 2018 We Red Bridge.