Aesop, the leading Melbourne-based skincare brand, has appointed WE Red Bridge as its PR agency for China.

Fresh off the competitive pitch, WE Red Bridge is tasked with enhancing brand awareness through a robust media relations and influencer marketing program, in addition to supporting Aesop’s art and culture sponsorship efforts.

From Aesop: “WE Red Bridge demonstrated a solid understanding of Aesop and a stronghold to navigate the media landscape and core customers Aesop targets in China. Their insights and experienced team makes WE Red Bridge a good partner for us.”

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