Red Bridge recently started working with Thakral China Ltd on their SIXPAD project, including a brand launch event as well as traditional media outreach and social media activation. SIXPAD is a new player in the fitness equipment category so we had to think out-of-the-box to introduce the brand and product to the media, whose publications ranged from sports, wellness, and lifestyle to business, fashion and travel.

Red Bridge has successfully created a media pool in China for SIXPAD, including more than 100 print and online media from varying industry categories. For social media spreading Red Bridge has collaborated with key opinion leaders and aggregators to post SIXPAD brand and product features on Weibo.

On 9th July 2015 we invited 50 media to attend the launch event which as a result generated 106 pieces of media coverage, estimated at a PR value of over US$1million.

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