The Value Retail team launched Shanghai Village on 19 May bringing over 50 media and KOLs into the Village for opening activities. Shanghai Village, situated in the heart of Shanghai International Tourism and Resorts Zone (SITRZ) and adjacent to Shanghai Disney Resort, is the most creative Village to date from Value Retail, the developer and operator of award-winning Bicester Village near London.

The launch included a press briefing with Value Retail China CEO Mark Israel and President Brian Garrison, media briefings, as well as tours led by Brand Ambassadors. Over 30 KOLs and lifestyle media attended an afternoon cocktail reception, a ‘Bubbles and Bathrooms Party’ surprised and delighted the media.

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