As the recently appointed PR agency for LaLiga in China, WE Red Bridge has been charged with building and enhancing awareness of the world’s finest football league in China, a country that is falling in love with the beautiful game. A growing sports and lifestyle portfolio and successful campaigns for TaylorMade-adidas and Port Adelaide Football Club made WE Red Bridge the perfect partner for LaLiga.
With LaLiga’s new slogan ‘It’s not football. It’s LaLiga’ as the guide, the partnership covers ongoing media relations and partnerships as well as innovative events that demonstrate LaLiga’s key messages and commitment to the Chinese market. The goal is to provide Chinese audiences with the opportunity to experience LaLiga’s unique offering that spans the worlds of sports, lifestyle and entertainment.