Red Bridge Communications has been appointed as the PR agency for Shanghai Fashion Weekend, an immersive fashion and lifestyle carnival following Shanghai Fashion Week, and the first of its kind in China. As the first B2C fashion week event, it is designed to build a new open platform for the young fashion lovers, bringing Shanghai Fashion Week closer to the public and promoting the brand new concept of “Fashion Serves People”.

Red Bridge will help Shanghai Fashion Weekend build up brand awareness, engage with fashionistas in China and drive footfall to the weekend event through guerrilla marketing, media and KOL relations, as well as social media community building.

© 2018 We Red Bridge.