Value Retail, operator of nine shopping Villages across major European gateway cities, wants to create a luxury shopping experience with a focus on shopping tourism and attract the long haul tourists from China. Red Bridge invited an industry recognised Chinese stylist Clement Zheng to two Villages in order to provide consumers with tips and tricks to help unlock their personal style, referenced to the unique selection and shopping experience available in Bicester Village and Fidenza Village.

Clement hosted workshops and one-on-one sessions over three days in Bicester and three days in Fidenza with Bank of China VIPs, Chinese students studying in London and Chinese professionals working in Milan. Clement was also interviewed by Vogue Italia on his styling philosophy. Two media, i.e. Elite Traveller and OK! Magazine, were also invited to experience fantastic shopping and the surrounding areas with many activities on offer, accentuating the shopping tourism theme.

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