To celebrate this years Chinese Valentine’s Day, Red Bridge teamed up with Free People to create a “Dream Wedding” social media campaign that evoked the romantic and dreamy brand essence. Over 5,400 shares by consumers among friends and on WeChat moments were achieved by the campaign, where people completed a fun and engaging quiz to gain promotional codes and a chance to win a gorgeous Free People party dress. During the 2-week campaign, over 1,700 unique users participated in the event with a share rate of 73.4%, much greater than the industry benchmark of around 12.61%.

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