We compiled this helpful fact sheet to give our new and prospective clients an introduction to WeChat and a basic understanding of what it can do for their brand. Get in touch to find out more!

1.

WeChat encompasses all the functionality of probably all the social platforms that you use on a day to day basis. You can use it to message, call, share, discuss, pay and order!

2.

It’s the fastest growing social network in the world and has the highest daily usage rates ever seen. There are over 700 million monthly active users on WeChat and on average, users spend about 40 minutes a day using it.

3.

The biggest differentiator between WeChat and other popular Western social platforms is that WeChat essentially houses all other popular apps in one. With so much functionality, people can simply open one app to communicate with friends and brands, consume information, pay their bills, call taxis and even make purchases. It’s so much more than a social network and completely integral to Chinese consumers’ everyday life. As a result, the opportunity to deliver and optimize the consumer experience is huge, enabling brands to attain much deeper engagement with their target audiences.

4.

Business, media and bloggers can create Public Accounts which users can subscribe to within the News Subscription function to receive news updates and editorial articles. Many brands use their WeChat Public Account to house and enable all brand owned content in one place, similar to the function of a regular website. Brands can also recruit and engage a WeChat community through their Public Account by releasing regular branded content updates, campaign initiatives and useful customer service offerings.

E-commerce has been a huge focus for WeChat over the last 18 months. Users can open external websites directly within the WeChat browser, creating a seamless brand journey and a very easy direct route to purchase. Optimizing that journey is crucial for brands looking to make the most from their WeChat strategy. However, WeChat has also integrated itself with the offline consumer purchase journey too. One of the newest and most advanced features of WeChat is the ability to make payments through the platform.

5.

To get started on WeChat, brands should create a Public Account. However, competing in the same space are 8.5 million other official public accounts owned by a mixture of businesses, media outlets and KOLs; a figure that is increasing by 8,000 each day. As a result, competition to stand out and reach the desired target audiences is high!


© 2018 We Red Bridge.