OUR STORY

Welcome to WE Red Bridge.

WE Red Bridge is an award-winning integrated communications consultancy, born through the merging of two leading independent agencies who shared a single common goal: to do things differently.

With a company culture founded on integrity, teamwork, creativity and entrepreneurial savvy, we work as business partners to our clients to think ahead, challenge the status quo, and deliver tangible business results.

Providing integrated consumer, technology,  b2b and healthcare sector expertise, our strength is working with first-mover  brands that are seeking to define an industry category, those that are leading the way through technological and social innovation, and the mavericks, our kindred spirits, who dare to challenge convention.

With offices in Shanghai and Beijing, plus access to a network of offices in over 18 countries, WE Red Bridge provides clients in China with an alternative – a connected independent consultancy, local in its focus, creative in its approach, and international in its thinking.


WHO WE ARE

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We’re insights based.

No one knows what the future holds but we anticipate tomorrow. Interpreting insights and trends enables us to help our clients win the war for relevance, to thrive in unpredictable and fast-moving environments – like China – and understand its burgeoning middle class.

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We’re creatively led.

In everything we do, we seek to create experiences that grab people by the heart and inspire them to act, to change behavior, to make a purchase, to spread the word. Through our team of creative thinkers, strategists and problem solvers, we’re connecting the dots between brands, culture and customers.

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We’re content driven.

We strive to create powerful editorial, and engaging and shareable content for consumption. We specialize in storytelling for the engagement era and new communications reality.

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We’re solutions focused.

We help companies to meet their communications objectives and are relentless in chasing results that drive business value and build brand awareness.

LEADERSHIP

Creators & curators.

At WE Red Bridge, we’re strategists, data scientists, writers, filmmakers, and social media provocateurs all focused on moving and shaking perceptions of even the hardest-to-reach audiences. Whether your business is technology, healthcare, b2b or consumer focused, your brand must be ready to harness its motion and create campaigns that can break through the noise, spark audiences to engage, and move your business. Our teams can help you get there.

Understanding that the advice and execution we deliver can only be as good as the people behind it, we place great emphasis on our team, the skills they bring, and their ongoing development. Coming from a diverse range of backgrounds and disciplines, the team offers an international perspective, deep local and sector knowledge, uncompromising standards and a passion for what we do.

Meet the senior team.


 

Penny Burgess

CEO, CHINA

 

Nicky Wang

MANAGING DIRECTOR, HEAD OF STRATEGY

 

Maho Saito

GROUP ACCOUNT DIRECTOR

 

Joseph Chen

GROUP ACCOUNT DIRECTOR

 

Carol Gong

ACCOUNT DIRECTOR

 

Amie Wang

SENIOR CONTENT PLANNER

 

Kit Mention

ACCOUNT DIRECTOR

 

Wanda Wang

HR DIRECTOR

 

Lu Heng

INSIGHT & ANALYTICS, CHINA LEAD

 

Tony Zhang

General Manager Beijing

 

Martin Xu

DIRECTOR

 

Sophia Hsu

REGIONAL TECH, ACCOUNT DIRECTOR

 

Allison Ren

ACCOUNT DIRECTOR

 

Vivien Teo

Senior Director Digital

 

Annalise Moore

ACCOUNT DIRECTOR

 

Kelly Belchere

ACCOUNT DIRECTOR

Bill Zhu

ACCOUNT DIRECTOR CORPORATE

 

Helen Hu

OFFICE MANAGER

AWARDS

The quiet achievers.

We much prefer working behind-the-scenes for our clients, but sometimes it’s nice to get a little bit of recognition.

Cannes Lions
Bronze Lion at Cannes Lions 2018 (with TBWA Helsinki)
Use of Branded Content created for Digital or Social

Sabre Awards Asia Pacific
Digital Campaign shortlist 2017

Excellence in Public Relations
Bronze Winner of 2017 Corporate Communications of the Year

Sabre AwardsWinner of 2016 Greater China PR Consultancy of the Year

PRWeek Awards AsiaWinner of 2016 Greater China PR Consultancy of the Year

Campaign Asia AwardsSabre Gold Category – Gold for Beauty and Fashion Category – Forever21

Holmes Report 2016 Survey Best National Agency to Work For Greater China

Campaign Asia Awards
Silver Winner of 2015 Greater China Independent Agency of the Year

PRWeek Awards Asia
Silver Winner of 2015 Best Use of Social Media

Campaign Asia Awards
Silver Winner of 2014 Greater China Independent Agency of the Year

PRWeek Awards Asia
Winner of 2014 Asia Pacific Boutique PR Consultancy of the Year

Sabre Awards Asia Pacific
Gold Winner of
2014 IN2 Earned Media