GENERAL MANAGER SHANGHAI
Bee is a marketing professional with 25 years of international experience having worked in Singapore, London, Taipei, Hong Kong and Shanghai.
She has established several start up agencies, managed agency operations in China, as well as regional and global businesses for both network and independent agencies.
With a background in through-the-line communications and being an early adopter of Digital, Bee has a proven track record in delivering integrated marketing strategies for global brands such as Heineken, Coca Cola and InterContinental Hotels Group.
Prior to joining WE Red Bridge Bee was the APAC Regional Head of Shopper at Geometry Global and the Managing Director at iris Worldwide, China.