With over 10 years experience working in PR and marketing, both agency side and in-house, Allison brings with her insights and expertise in integrated marketing communications and brand management in the fashion and lifestyle industry. With her extensive experience in account and project management, Allison works with her clients to deliver integrated multi-channel campaigns that are industry award winners.
Prior to joining WE Red Bridge, Allison worked at Galeries Lafayette Group as the PR and Advertising Manager leading the China flagship store grand opening and the development of its China PR strategies. Working agency side, clients have included WeWork, Melia Hotels International and Procter & Gamble, Philips, LaLiga and the Almond Board of California. With expertise in brand launch events, press events, consumer activations to social media content planning and campaigns, Allison has the full gamut of experience.