GROUP ACCOUNT DIRECTOR
Joseph Chen has a wealth of experience with over 15 years working in Marketing Communications with expertise across a spectrum of industries including fashion, lifestyle, FMCG, beauty and some of the world’s biggest brand names including Procter & Gamble and McDonald’s.
In addition to agency, Joseph brings with him senior in-house experience. This enables Joseph to add a unique client perspective into planning and strategy. Prior to joining We Red Bridge, Joseph was the marketing director of Golden Goose Deluxe Brand / Rivieras.
Before this Joseph worked in Beijing, handling Procter & Gamble Hair Care brands and McDonald's. His focus here was designing integrated campaigns, and localizing global initiatives. In this role he developed a deep understanding of the challenging and ever-changing media ecosystem, as well as social media and celebrity landscapes.
Highly creative, Joseph is that rare communications person who can combine creativity with sound strategic planning and implementation to deliver results that make a difference. With these skills, Joseph provides strong leadership acting as a mentor and trainer to both his team members as well as the broader agency.