INSIGHT & ANALYTICS, CHINA LEAD
“We used to be born into a community and seek individuality. Now we are born individuals who long for our own community.”
Heng leads the Insights & Analytics team in China at WE Red Bridge, drawing on eight years of in-depth experience leading research, strategy and brand positioning for Starbucks, Yili Dairy, Diageo, Nike, KFC, Google, Airbnb, Beats by Dre and Unilever. Before his career in brand strategy, Heng had a brief stint in broadcast media.
Heng's main interest is in how technology impacts the identities of individuals, which leads him to take a digital-first approach when undertaking any branding strategy and research program. Heng holds a dual-honours degree in Anthropology and Media.