DIRECTOR

Martin Xu

“We work at the intersection of technology – where it transforms industries and impacts our clients’ business.”


Martin Xu, based in Beijing, is the Director of our technology team. With over 15 years of experience in technology communications, Martin has a wealth of knowledge, insights, and sector experience. He advises clients including Autodesk, Aruba, Airwallex and many more within the technology industry.  

Prior to joining WE Red Bridge, Martin was with Fleishman-Hillard as Head of the HP China PR team. And before that, he worked for Hill & Knowlton and lead a team to service HP China PSG marketing SVSI and Commercial Products department. In addition to working agency side, Martin spent two years in-house as a PR manager at Sage China Software LTD., and was responsible for driving communications to support business growth and reputation. Martin also understands the needs of editors and the shifting media landscape having started his career at eweek, rising from reporter to Chief Editor over a period of five years.

Martin holds a double Bachelor’s Degree in Materials Science & Engineering and a degree in Business Management from Beijing University of Technology.