MANAGING DIRECTOR, HEAD OF STRATEGY
“China is a market with intense competition playing for keeps across a fragmented media landscape. Brands must be prepared to take bold positions to win over China’s pragmatic and heavily targeted consumers.”
Nicky is a brand strategist who takes an in-depth approach to planning the navigation of her clients through China’s forever shifting media and consumer landscapes. Firm in the belief that successful communications must deliver tangible business results, she leads her team to produce high-impact campaigns and sustainable engagement programs that deliver maximum return for our clients.
Nicky joined WE Red Bridge as a Managing Partner in its founding year 2009 to lead the brand marketing practice. Through strategic hires and hands-on leadership, she focused on continually evolving the agency’s capabilities to ensure holistic approach to client briefs and integrated approach to solutions.
In her current role as Managing Director, Strategy, she is responsible for accelerating the agency’s offerings across Digital, Creative and Insights & Analytics, while continuing to provide strategic consultancy across all of our clients.