GENERAL MANAGER BEIJING
Tony has over 13 years of experience in Integrated Marketing Communication and PR. Tony has provided counsel to market-leading brands such as P&G, McDonald’s, AMORE, Lenovo, DENZA, Swarovski, MadameTussauds, Lafayette within the Technology, Consumer, Beauty, Lifestyle, FMCG and Automobile sectors, producing award-winning campaigns for his clients. His great capabilities lie in strategic planning, corporate communication, digital communication, media buy planning, project management, and crisis management.
Tony joined WE Red Bridge in 2018, and is responsible for our Beijing office’s business development and operations. In addition to his management capability, Tony has deep integrated marketing experience having advised market-leading brands such as P&G, McDonald’s, AMORE, Lenovo, DENZA, Swarovski, MadameTussauds, Lafayette. His specialties lie in strategic planning, corporate communication, digital communication, media planning, project management, and crisis management.
Prior to joining the agency Tony was responsible for Integrated Marketing Communication business development at Weber Shandwick and DeVries from 2010 to 2018. During this tenure he led the IMC team to win “IPRA Golden World Awards Winner” in 2015 and 2016, “APAC Stevies Gold Award” in 2015, and “IBA Gold Award” 2015. He also won the P&G GC ER Agency “Most Outstanding GC ER Executive of the Year Award” in 2011.
Tony commenced his career at BlueFocus where he was a key team member within the Lenovo corporate communications team.
Tony graduated from the Communication University of China with a bachelor’s degree in Economics.