SHANGHAI – March 5, 2024 – We are delighted to announce that Sentosa Development Corporation (SDC) has appointed GOVT Singapore and WE Red Bridge as its creative and digital agency partners following a competitive pitch process managed by R3. Under the new appointment, WE Red Bridge will be working with GOVT as a social and communications consultant covering the China market.
GOVT Singapore, which has been SDC’s creative agency since 2021, will be tasked to bring to the brand a strong digital-first approach, covering functions such as providing strategic counsel and advice on brand strategy, creative and digital strategy. This includes China in its scope of work, which WE Red Bridge will handle.
Alvina Seah, Group Managing Director of GOVT Singapore said, “We’ve spent almost three years working with SDC hand-in-hand, in a pursuit to build a world-class brand and destination. This win affirms that we’re on the right track, but we’re also hungry to do even more for the brand, building on the momentum of Sentosa’s brand promise ‘where discovery never ends.”
Commenting on the strategic agency partnership, CEO of WE Red Bridge, Nicky Wang, said, “Collaborating with GOVT has been an incredible journey, filled with passionate discussions and constructive debates, all driven by our unwavering quest for excellence. We are eager to commence work and elevate Sentosa to become the most beloved leisure and lifestyle resort destination amongst Chinese overseas travelers”.
The appointment will be valid for a period of two years, with the option to extend for another three years.
For more information, press only: BB Borri, WE Red Bridge, [email protected]
