SHANGHAI – October 17, 2024 – WE Red Bridge adds three international and local brands to its portfolio of fashion and luxury beauty clients. The wins mark a record period for the agency as it continues to grow its consumer practice.
Johnstons of Elgin: Scottish heritage brand Johnstons of Elgin has appointed WE Red Bridge as its PR partner in China. This new partnership will draw Chinese consumers to the exquisite cashmere craftsmanship of the Johnstons brand whose textile roots span over two centuries.
Natasha Denona: WE Red Bridge is charged with supporting Natasha Denona’s debut in mainland China and positioning her innovative formulas at the cutting-edge of aesthetic expression. Founded by renowned professional makeup artist Natasha Denona, the luxury makeup brand will be accessible to Chinese consumers via Sephora stores from October 2024.
Herbeast: A pioneering sustainable skincare brand in the Chinese beauty industry, Herbeast uses indigenous herbs as the primary components of its products. WE Red Bridge will work closely with the Herbeast team to build brand awareness and communicate the brand’s C-beauty philosophy for heightened influence on the premium skincare market.
Reflecting on WE Red Bridge’s momentous growth, CEO, Nicky Wang said: “I’m proud of the luxury counsel we provide to help brands succeed in China and feel privileged to be representing Johnstons of Elgin, Natasha Denona, and Herbeast. These clients epitomize brilliance in their respective crafts. Our team is looking forward to delivering exceptional outcomes for them.”
These partnerships follow a recent string of client wins across the agency’s B2C lifestyle work for some of the world’s most valued consumer brands, including Celine, Filippa K, Le Labo, Fenty Beauty, and Soft Goat.
WE Red Bridge is an award-winning consultancy that delivers growth for businesses in China. From our offices in Beijing and Shanghai, we combine holistic business understanding, agile planning, creative storytelling and digital know-how to help clients shape reputation and build high-value communities that achieve business growth in the world’s most dynamic market.
As a WE Communications company, our team’s expertise spans sectors and geography, making us local in focus and international in thinking. For 40 years, WE has built meaningful partnerships with clients and influencers, created work that connects with the audience’s head and heart, and moved people around the world to positive action. The company’s operations now span 20+ international offices, 1,300 employees and an ever-growing portfolio of global technology, health and consumer brands. Our work with global brands like Microsoft, Intel, McDonald’s, and Volvo has been recognized by Cannes Lions, PRovoke SABRE Awards and PRWeek Awards, just to name a few.
For more information, press only: BB Borri, WE, +86 13020209143, [email protected]
