Welcome to WE Red Bridge.

WE Red Bridge is an award-winning integrated communications consultancy, born through the merging of two leading independent agencies who shared a single common goal: to do things differently.

With a company culture founded on integrity, teamwork, creativity and entrepreneurial savvy, we work as business partners to our clients to think ahead, challenge the status quo, and deliver tangible business results.

Providing integrated consumer, technology,  b2b and healthcare sector expertise, our strength is working with first-mover  brands that are seeking to define an industry category, those that are leading the way through technological and social innovation, and the mavericks, our kindred spirits, who dare to challenge convention.

With offices in Shanghai and Beijing, plus access to a network of offices in over 18 countries, WE Red Bridge provides clients in China with an alternative – a connected independent consultancy, local in its focus, creative in its approach, and international in its thinking.



We’re insights based.

No one knows what the future holds but we anticipate tomorrow. Interpreting insights and trends enables us to help our clients win the war for relevance, to thrive in unpredictable and fast-moving environments – like China – and understand its burgeoning middle class.


We’re creatively led.

In everything we do, we seek to create experiences that grab people by the heart and inspire them to act, to change behavior, to make a purchase, to spread the word. Through our team of creative thinkers, strategists and problem solvers, we’re connecting the dots between brands, culture and customers.


We’re content driven.

We strive to create powerful editorial, and engaging and shareable content for consumption. We specialize in storytelling for the engagement era and new communications reality.


We’re solutions focused.

We help companies to meet their communications objectives and are relentless in chasing results that drive business value and build brand awareness.


Creators & curators.

At WE Red Bridge, we’re strategists, data scientists, writers, filmmakers, and social media provocateurs all focused on moving and shaking perceptions of even the hardest-to-reach audiences. Whether your business is technology, healthcare, b2b or consumer focused, your brand must be ready to harness its motion and create campaigns that can break through the noise, spark audiences to engage, and move your business. Our teams can help you get there.

Understanding that the advice and execution we deliver can only be as good as the people behind it, we place great emphasis on our team, the skills they bring, and their ongoing development. Coming from a diverse range of backgrounds and disciplines, the team offers an international perspective, deep local and sector knowledge, uncompromising standards and a passion for what we do.

Meet the senior team.


Penny Burgess

Executive Chairman


Nicky Wang



Tony Zhang



Vivien Teo

Head of Digital, China


Trista Yan

Head of Consumer Practice


Martin Xu



Kit Mention

Group Account Director


Amie Wang

Group Account Director


Wendy Yu

Group Account Director


Allison Ren



Jeni Shan

Account Director


Wanda Wang



The quiet achievers.

We much prefer working behind-the-scenes for our clients, but sometimes it’s nice to get a little bit of recognition.

PRovokeGlobal PR Summit2021 Asia-Pacific Midsize
 Consultancy of the Year

PRWeek Global Awards 2021  Best Agency
  in Asia Pacific

PR Awards Asia 2020 Greater China
PR Consultancy of the Year

PRWeek Global Awards 2019 & 2020
Best Agency in Asia Pacific

Holmes Report  2019 APAC
Consultancy of the Year

BronzeLion 2018 (with TBWA Helsinki) Use of Branded Content created for  Digital orSocial

Asia-Pacific Excellence Awards
Best of 2018 Winner of Travel & Tourism (with TBWA Helsinki)

Campaign Asia Awards Bronze Winner of 2016 & 2018
Greater China PR Agency of the Year

Excellence in Public Relations
Bronze Winner of 2017 Corporate Communications of the Year

Sabre Awards Asia Pacific
Winner of 2016 Greater China  PR
Consultancy of the Year

PRWeek Awards Asia
2016 Greater China
PR Consultancy of the Year

Holmes Report2016 Survey Best National Agency to Work for
Greater China

PRWeek Awards Asia
Silver Winner of 2015 Best Use of Social Media

Campaign Asia AwardsSilver Winner of 2014 & 2015 Greater China Independent Agency of the Year

PRWeek Awards Asia
Winner of 2014 Asia Pacific Boutique  PR Consultancy of the Year

Sabre Awards Asia Pacific
Gold Winner of
2014 IN2 Earned Media