Group Account Director
“Some birds just aren’t meant to be caged.”
With a background in journalism, Amie joined WE Red Bridge to lead our content planning team in 2013. With extensive experience in both traditional and digital media, Amie specialises in the art of immersive storytelling, developing content that is relevant and engaging to target audiences. With a keen eye for trends, she ensures she remains abreast of who and what is leading conversations to create campaigns and angles that will cut through the general social noise out there.
Prior to joining WE Red Bridge, Amie was senior fashion/art editor at Tudou video website and ELLE China, and started her career in journalism working at both Modern Weekly and The Outlook Magazine. She holds a Master degree in Art History, and a B. A. in Economics and Management.