Group Account Director
“Opinions change very quickly in China, so it’s always better to do things right the first time than to clean up a mess later.”
Kit joined WE Red Bridge in 2011 and focuses on thought leadership, crisis preparedness and management, and traditional PR for corporate clients.
He brings a keen sense for business and lifestyle communications research, strategy and writing, a wealth of intercultural experience as well as a fluency in the Chinese language and deep understanding of China’s evolving traditional and social media landscapes to the Corporate Team’s integrated strategies and crisis service.
A native of the United States, Kit holds an MA in Chinese from the University of Edinburgh and has been living in China on and off since 2008.