Head of Consumer Practice

Trista Yan

Trista joins us as Head of Consumer Practice from Accenture Interactive, where she was the Go-to-market Lead to help businesses with their digital transformation and customer engagement strategy for China. Prior to consulting, Trista spent over a decade leading client teams in 4A agencies including Publicis Sapient, DDB and BBDO. During this period, she has driven growth for clients including Unilever, Visa, IHG, Tourism New Zealand and Bosch PT, Air New Zealand, Pepsi  through digital and integrated marketing programs.

Trista is a “Young” parent with a 7-year-old kid, and it’s been an amazing experience.  She loves talking and exchanging inspirations on everything from parenting, music, movies, food, travel, art, ukulele, skin care, Pilates and ski.