Group Account Director
Wendy YU is a PR professional with over 7 years of both agency and in-house experience specialized in corporate communications, integrated marketing communications, market entry, thought leadership, CSR program. She was also involved in high profile crisis management projects and led on numerous media and crisis trainings as a co-trainer.
Wendy has an exposure to a broad range of sectors and industries, including healthcare, finance, tech, enterprise service, retail, lifestyle, etc. She served clients like Johnson & Johnson, Sanofi, HSBC, Manulife-Sinochem, IKEA, Charles Schwab, etc.
Ms. Yu has rich experience in cross-region and cross-function communications, M&A projects when working as the Asia-Pacific corporate communications manager in Henkel. Prior to that, she led the healthcare practice of APCO Shanghai and served global clients such as Johnson & Johnson, IKEA, Sanofi, Diageo, Charles Schwab, etc.Prior to APCO Worldwide, Mr. Yu was a core member to Burson-Marsteller, Corporate and Public Affairs practice in Shanghai, where she served clients across chemical, travel, banking, such like Bayer, HSBC, Princess Cruises, Schindler, MTU, etc.
Mr. Yu holds a MA in Financial Journalism from Fudan University, Shanghai. She is fluent in Mandarin and English.