We work with some of the most inventive companies on the planet – those focused on delivering the next head-turning innovation or daring to challenge convention and chart their own path.
We know how to take these pioneering brands to partners and people. We heat up conversations, boost adoption and inspire change. We find the compelling stories and put them into motion – sparking thought, a reaction, a point of view along the way.
INTEGRATED
While lululemon was a brand already loved by yoga communities in NorthAmerica, it was a late entrant to the Chinese marketplace.
INTEGRATED
2018 MINI launched the LCI MINI Hatch 3 door & 5 door...
OUTBOUND TOURISM & INTEGRATED
WE Red Bridge developed a highly interactive mobile ...
OUTBOUND TOURISM & INTEGRATED
It’s no secret that China’s outbound travelers are the largest and fastest growing segment sought after globally. Competition from airlines and airports to help them get on their way is fierce.
OUTBOUND TOURISM & INTEGRATED
As enthusiasm for travel grows among Chinese consumers, this group increasingly looks overseas to satisfy their thirst for adventure and exploration.
MEDIA RELATIONS & INBOUND TOURISM
The brief was to launch and introduce the new Melia Shanghai Hongqiao to local media with these objectives…
SOCIAL MEDIA
University of Technology Sydney (UTS), Australia’s Number One young university, regularly hosts UTS Open Days for prospective students in Sydney—big, festival-like events covering the whole campus to showcase students’ work, faculty strengths and what makes UTS different.
INTEGRATED
Meliá Hotels International, the largest hotel chain in Spain, has been enjoying continuous strong growth globally. But to maintain this trajectory, they have to win over the biggest hospitality battleground: Chinese travellers.
OUTBOUND TOURISM
Value Retail Europe, the creator and operator of the Collection of Villages across nine major cities in Europe, tasked WE Red Bridge with enhancing its fashion credentials and positioning the Villages as must visit shopping destinations for stylish Chinese consumers visiting Europe.
BRANDING
WE Red Bridge was tasked with undertaking a brand analysis to review the current status and positioning, and develop a refined and clear brand platform for on-going marketing communications.
SOCIAL MEDIA
Ted Baker first entered the China market in 2012 and has since created numerous campaigns to convey its British heritage, quality and quirky style to Chinese consumers. Ted challenged us to make him the talk of the town; remaining true to his character, humor and style.
SOCIAL MEDIA
UTS:INSEARCH, the pathway provider for University of Technology Sydney, was already a long-term traditional PR client when we were appointed to handle their Weibo and WeChat accounts in September 2015. Engagement was low, the planning process was in need of streamlining and needing to evolve to navigate China’s highly variable social media landscape.
OUTBOUND TOURISM
WE Red Bridge was engaged to reinforce DFS and T Galleria with DFS’s unique offering and positioning as the world’s leading luxury travel retail destination choice, using both traditional and social media.
OUTBOUND TOURISM
WE Red Bridge was tasked to promote the Soneva brand and its SLOW LIFE philosophy amongst stakeholders in China, drive awareness of Soneva's portfolio of resort properties, future and planned, and promote the sale of Soneva’s private residences.
BRANDING
Gieves & Hawkes, a heritage British apparel brand is known for delivering the highest level of craftsmanship and personalised service. In China, they recently launched a premium optical lens line – a global first for the brand. WE Red Bridge was tasked to establish a unique brand positioning for the lens line.
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